The Era of "Icloud Exhibition" of Canton Fair is Coming

Affected by the COVID-19, nearly 300 exhibitions around the world have been postponed or cancelled. It was confirmed that the 127th Canton Fair was held online. As the oldest trade fair in China, the Canton Fair will be held entirely online for the first time, which may become a new opportunity for the transformation and upgrading of the traditional exhibition industry.

"When a buyer has a video communication request on line, the supplier can respond in a timely manner. Once quotation from the buyer is received, it needs to be processed as soon as possible. In addition to preparing the product and the display materials of the production workshop, you can also use the online business card exchange function, in this way, buyers can see your business cards without face to face."

During the COVID-19, overseas buyers who wanted to come to China for inspections were discouraged. It has also become difficult for trading companies and agent buyers who have been making purchases in China for a long time to discuss business details face to face with suppliers. The CIFIT has launched the "Online Meeting Room" service for communication.

"For example, if you fancy a product online, you can make an appointment with the company.  Then enter the meeting room with the supplier, and communicate with voice call and video call anytime and anywhere." Wang Li said, "there was a LED lamp company in Shandong receiving over 500 enquiry emails after displaying online. "

"At the same time, we also require exhibitors to take pictures of the factory in advance, and then put them on the display page, so that buyers can have general understanding of the products. It seems to a factory inspection online. Buyers can see what the factory looks like without flying to China."

For exhibitors, the Online Canton Fair will drive international trading companies to realize the innovation of transaction forms and help them make orders. It is expected that the exhibitors will be required to complete the work of uploading promotional materials in May. Please arrange personnel to make preparations for live broadcast in Chinese and English, and make plans for the target market in advance, and give full play to the benefits of live broadcast.